Why You Need Facebook Advertising?
The Right Person
Powerful targeting options ensure you’re able to connect with and reach your exact customer.
The Right Time
Over 1 billion daily active users ensures you’re able to reach customers instantly on mobile.
The Right Message
Share your unique story through ad formats such as images, videos, carousel and canvas ads.
Done For You
If you want the results Facebook Advertising can offer but don’t have the time or energy to learn how to use the platform then we can take over the responsibility of running your Facebook ads campaigns.
We will work with you to create the right strategy for your business. Then we will create the content assets to be used, execute, monitor and then optimise the campaign for you.
Our mission is to help you grow and scale your business on an on-going and predictable basis by leveraging the power of Facebook advertising. We work with you to help your business attract more leads, customers, and sales.
We work closely with a select group of private clients by providing complete Facebook advertising strategies & implementation services. From setting up and managing your Facebook advertising campaigns to building out and managing your sales funnels.
We follow these 8 steps to strategize, setup and launch your campaign.
Step 1: Avatar
We define your perfect prospect you are going to target with this campaign. In addition we identify the problems and challenges they need solved. Targeting is critical to lead generation. Knowing who to write the ads for is vital to the success of any paid advertising.
Step 2: Offer
The offer is the product or service the business will provide the Avatar. Taking the desires, problems and solutions from Step 1 you will craft an offer that solves these challenges.
Step 3: Magnet
The magnet is a piece of content that will be given away to attract new prospects. It could be an eBook, webinar, video or live training curriculum. This piece of content will be promoted to attract new prospects.
Step 4: Leads
Now we focus on generating traffic to the offer to capture leads. We use Facebook Ads and Instagram Ads, Marketing automation and Email Marketing to drive traffic to the offer.
Step 5: Conversion
Each campaign will have its own conversion tool. The goal of a conversion tool is to turn a prospect into a client. Each campaign has its own set of conversion tools.
Step 6: Follow Up
Not all new prospects are ready to buy. Most will not be in the decision part of the buyer’s journey so we implement marketing automation sequences to continue to nurture and identify prospects until they enter the buying stage.
Step 7: Measure
A reporting process is implemented on each campaign so that it can be measured and optimised on a monthly basis. Measuring and optimising is a key part of the process if you want to increase the effectiveness of each campaign over time.
Step 8: Automate
Once the campaign has run for the first time we implement tools int to the business to turn it into a predictable sales engine. Each campaign is put on a schedule on the marketing calendar so it continues to deliver results on a regular basis.
What We Manage For You
- Manage Ad Spending
Manage your spending with a focus on ROI.
- Lookalike Audiences
Extend your lists to reach similar people on Facebook.
- Setup Retargeting
Help you re-reach the people who have visited your site.
- Build Custom Audiences
Upload your customer lists so they can be targeted or excluded.
- Pixel Implementation
Verify the Facebook pixel is installed and tracking correctly.
Monitor, analyze and report on your ad accounts.